• MileIQ AI

    Recommendations

    Microsoft

    Lead Product Designer

  • What is MileIQ?

    Take a drive

    Drive captured

    Classify Drive

    Generate Report

    A Mileage Tracking app

  • Problem

    User can save upto $6,200/year potentially.

    MileIQ Subscription: $59.99/year

    Take a drive

    Drive captured

    Generate Report

    Improve number of classified drives

    Classify Drive

  • Reserch

    71%

    29%

    Manual Classification

    Accuracy concerns

    People don’t remember the context of the drive if they don’t classify it right away.

    There are too many drive to classify manually.

  • Solution

    Bulk classifictions based on AI recommendations

  • Entery Point

    Floating Action Button

  • Recommendation List

    10 drives per session

  • Outcome

    61% increase in classifiction

  • Merchant Experience

    Walmart

    Principal Product Designer

  • 3x faster campaign launch

    20x product discovery improvment

    Outcome

  • AI Assistant

    for Tax Pros

    TaxGPT

    Principal Product Designer

  • Documentation AI Model

    Zillow Group

    Senior Product Designer

    Lead Product Designer

  • The creation of Seller Property Disclosure document is a manul process and involves gathering data from a lots of other documents. This manual process causes errors and incompletion. We should automate document compliation and creation.

    Problem

  • Avoiding human errors and increasing accuracy of information by building an AI Model to compile and generate documents.

    Solution

  • Document Preview

    Design

  • Landing Page

    Design

  • Version control

    Design

  • Operators are responsible to gether all required infromation, generate SPD documents and send oout.

    Who

  • Out of 367 Seller Property Disclosure documents, the ML algorithm derives understanding, accomplishing a data aggregation accuracy of 98%.

    Outcome

  • Motion Design

    Microsoft • MileIQ

    Lead Product Designer

  • Project Ara

    Google

    UX Design Lead

  • Checkout Experience

    sune app (QVC)

    Director of Product Design

  • There's was massive drop during checkout. We need to improve check out flow and motivate users to complete orders.

    Problem

    • 53% drop during checkout

    • Upto 15 days items in cart

    Business Impact

  • Apple pay as a primary payment method

    Solution

  • GenZ consumers likely to 

    abandon checkout flow if: 

    Research

    64%

    21%

    14%

    No preferred payment method

    Long check out flow

    Signup during checkout

  • Other preferred methods

    53% GenZ preferred methods

    Prefered Payment

    Research

  • Design Explorations

    Traditional Flow

    Apple Pay Flow

    One-Click Flow

    Tap Count 6

    Tap Count 3

    Tap Count 1

  • Final Design

  • Outcome

    92% orders are completed

    300% increase in order placment

Farhan Raza UX Design Portfolio 2025

UX for evolving

humans & machines

Design philosophy

14 years of leading product design for evolving user needs and high business impact.

Hi, I'm Farhan
Principal Product Designer at Walmart.

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