Farhan Raza UX Portfolio

Merchant
Experience
Principal Product Designer
3x efficient
product campaigns
contributed 20% overall Walmart eCommerce growth
Outcome

Documentation AI Model
Zillow Group
Senior Product Designer • Case Study
Lead Product Designer
The creation of Seller Property Disclosure document is a manul process and involves gathering data from a lots of other documents. This manual process causes errors and incompletion. We should automate document compliation and creation.
Problem
Avoiding human errors and increasing accuracy of information by building an AI Model to compile and generate documents.
Solution
SPD document is created at the offer stage
Where
Operators are responsible to gether all required infromation, generate SPD documents and send oout.
Who
Document Preview
Design
Landing Page
Design
Version control
Design
Outcome
The ML model trains on 367 Seller Property Disclosur dosuments reaches 98% accuracy of information and document compilation.

Checkout
Experience
sune app by QVC
Director of Product Design • Case Study
There's was massive drop during checkout. We need to improve check out flow and motivate users to complete orders.
Problem
• 53% drop during checkout
• Upto 15 days items in cart
Business Impact
Apple pay as a primary payment method
Solution
GenZ consumers likely to
abandon checkout flow if:
Research
64%
21%
14%
No preferred payment method
Long check out flow
Signup during checkout
Other preferred methods
53% GenZ preferred methods
Prefered Payment
Research
Design Explorations
Traditional Flow
Apple Pay Flow
One-Click Flow
Tap Count 6
Tap Count 3
Tap Count 1
Final Design
Outcome
92% orders are completed
300% increase in order placment